What You Didn’t Know About Your Auctioneer

When you’re asked to define the job of a real estate auctioneer, you may immediately think of a fast-talking individual leading an energetic sale, calling out bids on an auction day. In reality, your auctioneer does far more than lead the sale on the day of an auction. Here’s what you may not know about the role of your auctioneer.

The majority of an auctioneer’s work is done in the weeks and months leading to an auction. From appraising items to studying the market, your auctioneer invests a great deal of time into preparing for the auction of your property or goods to ensure you get the greatest return come the day of the sale.

Your auctioneer is your leading marketer.  An auctioneer is responsible for determining the best possible way to advertise your auction to result in the maximum turnout. He or she knows the market well enough to identify those individuals who are most likely to be interested in and to purchase your property. Once those people have been identified, a marketing strategy is defined to make them aware of the auction and entice them to attend.

Your auctioneer is a real estate expert. After you decide to sell your home at an auction, you will likely have a lot of questions about the process, including what happens on the day of the sale or after the sale is complete. Your auctioneer will be able to answer all of your questions and ease any concerns or apprehension you may have about the auction process.

OreillyTeam-CircleMasterFile-Jan15The role of an auctioneer is an official one. Many auctioneers are authorized or licensed by law to sell land or other goods at public auction. This certification means the auctioneer has a thorough understanding of all laws governing the sale, and can ensure that all aspects of your auction will be conducted in a highly professional and efficient manner.

Questions about the auction process? The O’Reilly Team is happy to help. Give us a call today.